How we work:

When you’re bringing a new product to market, you’re juggling consumer insights, regulatory requirements, factory capabilities, and commercial pressures—all while racing against the clock. We step in as your delivery partner, providing the project leadership and cross-functional coordination that turns complexity into momentum.

We build resilient supply chains that balance sustainability with commercial viability, ensuring your products meet safety and quality standards from day one. We identify risks early, create contingency plans, and keep your teams aligned—from Marketing and R&D through to Manufacturing and Logistics. And crucially, we own the business case from concept to launch, tracking value at every stage so you know exactly what you’re getting and when.

We optimize your product portfolio across its entire lifecycle, ensuring the right supply chain is in place for each stage—from aggressive growth phases to mature optimization. Whether you’re launching a single SKU or transforming an entire brand across multiple markets, we bring the governance and discipline that gives you confidence—without slowing you down.

The Glenwest Innovation Experience

We’ve delivered FMCG innovation at every scale—and we know that complexity comes in many forms. A single SKU launch across 25 European markets demands different orchestration than a 300-SKU brand relaunch, but both require the same discipline: clear governance, cross-functional alignment, and resilient contingency planning.

We’ve led hardware relaunches involving new packaging formats and palletisation strategies. We’ve managed formulation relaunches using new technologies alongside regulatory-driven artwork updates. We’ve introduced new applicators tailored precisely to consumer needs, and we’ve coordinated launches from both in-house facilities and third-party manufacturers across Europe and beyond—always ensuring that what works in the factory also works for the consumer.

From single-market launches to multi-region rollouts spanning 50+ SKUs, we’ve navigated every scale of complexity. Whatever your launch looks like—from a focused market entry to a full brand transformation—we bring clarity, collaboration, and disciplined delivery that turns ambitious plans into shelf-ready reality.